In simple words, it is a news feed that shows you articles posted by other members, based on topics that are relevant to you (based on the members and channels you follow and past engagement history).
LinkedIn Pulse is LinkedIn’s news aggregator platform. Before we tell you how to post on LinkedIn Pulse, let’s understand what LinkedIn Pulse is. Publishing quality content that is easily accessible is the path to becoming an influencer on any platform.Įight out of every ten consumers have purchased something after having seen it as a recommendation by an influencer. This precisely is why businesses need to expand their reach by publishing their content on multiple channels, and leveraging popular networking platforms that their target audience frequents. An article written by an expert, no matter how perfect, is going to garner no traction if the right audience doesn’t find it. While creating quality content is one part of the journey, having your content discovered is the second important aspect. Before we get into LinkedIn Pulse, let’s understand the two pillars of viral content – quality content and digital promotion.
It helps businesses promote services and products, and in the long run, become influencers for the particular niche. Content (whether textual in the form of articles or visual as banners) is what helps a company take their business proposition and vision to their audience. And this is for a reason, which is that it is true. ‘Content is king’ is an overused phrase in marketing.
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